CAMPAIGN OVERVIEW
Sunwing Vacations
Selected as one of 20 creators from more than 950 applicants for Sunwing x GoPro's Canada's Next Top Creators program, I developed and produced original, destination-focused content for the travel brand.
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Across an eight-month creator partnership, I conceptualized, filmed and edited social-first videos designed to make travel experiences feel immediate and engaging.
The Strategic Insight
Execution Vectors
Make the destination feel like an experience worth having.
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I used immersive, first-person storytelling and creative transitions to capture the moments that make travel exciting, translating destination experiences into short-form content designed for social audiences.
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Social-first concept development and storyboarding
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Destination-led creative hooks and storytelling
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GoPro and in-destination video production
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Short-form video editing and post-production
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Visual transitions and platform-native creative
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Brand feedback and creative collaboration
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Organic and paid-ready content delivery
