CAMPAIGN OVERVIEW
Ninoshka Travels
I founded Ninoshka Travels to address the gaps in representation, safety information and trusted guidance available to BIPOC women travelling independently.
​
I built the brand's positioning and audience research strategy, translating community insights into content, experiences and Before You Book, an identity-aware travel-readiness product in development.
The Strategic Insight
Execution Vectors
Travel confidence starts long before the trip.
​
Research with BIPOC women revealed a gap between wanting to travel solo and feeling prepared to book. Those insights shaped Before You Book, a research-led destination toolkit in development, combining practical safety and cultural guidance with tools to assess travel readiness.
-
Brand positioning and messaging strategy
-
Primary audience research and survey design
-
Interviews, focus groups and insight analysis
-
Social-first content and community strategy
-
Before You Book product strategy, prototype and early validation
-
Self-defence workshops and community experiences
-
Strategic partnerships and creator collaborations
Before You Book
Turning audience insights into a travel-readiness product.
​
Through audience research and community conversations, I identified the questions women were asking before booking their first solo trips.
​
That insight shaped Before You Book, an identity-aware destination toolkit in development, bringing together safety considerations, cultural context and practical guidance to help women make more confident travel decisions.
That insight shaped Before You Book, an identity-aware destination toolkit in development, bringing together safety considerations, cultural context and practical guidance to help women make more confident travel decisions.
