CAMPAIGN OVERVIEW
Amazon Canada
As Social Producer at Corus Entertainment, I developed and produced recurring short-form content for Amazon Canada's social channels, translating product discovery into relatable, platform-native storytelling.
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I helped develop four repeatable creative formats, produced approximately four videos weekly and used performance insights to inform future content.
The Strategic Insight
Make the product's value immediately visible.
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I focused on showing products in relatable, everyday situations, using focused demonstrations, stronger hooks and repeatable formats to make content more engaging and useful for audiences.
Execution Vectors
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Social-first creative strategy and ideation
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Audience trends and performance analysis
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Product research, selection and curation
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Unboxing, In-Use, ASMR and GRWM formats
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Creative briefs and production planning
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Prime Day and seasonal campaign development
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Cross-functional production and client approvals
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Performance-informed creative optimization
Results & Impact
300%
yoy engagement growth
500+
Link clicks on high-performing content
4
Short-form videos produced weekly
