CAMPAIGN OVERVIEW
Ramada by Wyndham
Selected as Ramada by Wyndham's 2025 Chief Eats Officer for its Appetite for Travel campaign, I developed and produced destination-led content across six countries and three continents in three weeks.
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I led creative planning, scripting, on-location filming and post-production, delivering six original short-form videos alongside Instagram Stories that connected local culture and travel experiences with Ramada properties.
The Strategic Insight
Execution Vectors
Make the hotel part of the destination story.
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I approached the campaign through the experiences travelers could discover beyond their hotel rooms, using local culture, food and itineraries to position Ramada properties as natural starting points for exploration.
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Brand partnership and creative concept development
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Destination-led storytelling and campaign messaging
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International itinerary and production planning
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Multi-country hospitality and travel videography
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Social-first video scripting and editing
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Instagram Stories and Reel production
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Brand stakeholder feedback and creative approvals
