Selected Brands & Collaborators
Campaigns lose their power when marketing channels run in silos.
The strongest campaigns have a thread running through all of it.
I bring together audience insight, creative strategy, content, partnerships and experiences to help brands build work that feels cohesive from the first brief to launch.
1.1M+
Campaign Views
+300%
YoY engagement growth
+43%
audience interaction
387K
Paid social views
Strategy you can see in market.
Campaigns where audience insight shaped the idea, the creative and how the work showed up across channels.
Latin Sparks Festival
Connecting content, creator storytelling, audience communications and live experiences for Ottawa's Latin culture festival.
1.1M+ social views in the final 30 days
Ninoshka Travels
Building a research-led travel platform helping BIPOC women feel more prepared, represented and confident travelling independently.
Amazon Canada
Creative storytelling developed to connect brand messaging with relevant consumer experiences.
Toronto Sauna Festival
Supporting the expansion of a wellness festival through presale strategy, audience segmentation, creator partnerships and conversion-focused messaging.
Sunwing Vacations
Travel storytelling developed with an audience-first approach to brand messaging and content creation.
Ramada by Wyndham
Travel and hospitality storytelling focused on presenting destination experiences in an engaging, audience-relevant way.
Great campaigns start with a clear direction.
01
Listen
Understand the business, audience, context, and opportunity.
02
Find the Thread
Identify the central insight and creative idea connecting the campaign.
03
Build the System
Connect messaging, channels, creators, partnerships, CRM, and content.
04
Carry It Through
Guide execution while maintaining a consistent creative direction.
05
Learn and Strengthen
Review performance, understand responses & identify opportunities to improve.
I connect the big idea to the details that make it happen.
I'm Ninoshka, a Toronto-based marketing and creative strategist with experience across integrated marketing, branded content, partnerships and experiential campaigns.
I enjoy finding the opportunity behind a business challenge, shaping the creative direction and bringing the right people together to make the work happen.
My background combines hands-on campaign leadership with a Master of Management in Innovation & Entrepreneurship from Queen's University.
Trusted to think it through
and carry it through.
“Ninoshka brought structure to a campaign with a lot of moving pieces. She helped connect CRM, content, creative, partnerships and activations into one clear marketing direction, and stayed close to the work from strategy through execution.”
— Latin Sparks Festival
“Ninoshka brought a clear strategic approach to our launch, helping us think through presale, CRM, audience segmentation and creator outreach as one connected campaign. She was able to move between the bigger marketing strategy and the practical decisions needed to get the work into market.”
— Toronto Sauna Festival
“Ninoshka brings a strong understanding of audience and storytelling to her work. She was able to translate the travel experience into content that felt relevant to her community while still delivering against the brand partnership.”
— Sunwing Vacations