Led social content production for Amazon Canada’s largest retail campaigns, including Prime Day, Black Friday/Cyber Monday, and Prime Big Deal Days, through Corus Entertainment (So.Da).

Role
Social Producer
• Developed and produced short-form video content across campaigns
• Managed end-to-end production from concept to delivery
• Collaborated with creative, strategy, and account teams
• Ensured alignment with brand, legal, and campaign requirements

Approach
Focused on building scalable, social-first content formats that could perform across multiple campaign moments while staying native to each platform.

Impact
• 300% year-over-year engagement growth
• Generated 53K+ engagements with a 45% engagement rate
• Multiple assets achieved:
• 1K+ engagements
• 100–400+ link clicks